About us
ABOUT US
Our Story
Founded on a legacy of innovation and excellence, Smart Select has grown into a leading provider of integrated smart solutions across the UAE and beyond. With decades of expertise inherited from Noor Ala Noor Group, we specialize in smart home automation, lighting systems, and building management solutions that transform residential, commercial, and hospitality spaces into intelligent, energy-efficient environments.
Our Vision
To be the region’s most trusted partner for smart home and building automation solutions — empowering our clients with intelligent, sustainable, and future-ready technologies that redefine modern living and working spaces.
Our Mission
To simplify and enhance everyday life by delivering innovative, reliable, and user-friendly smart technologies. We are committed to creating safer, more comfortable, and energy-efficient spaces through seamless integration and smart automation.
Explore Our Key Features
✽ What We Offer
Why Choose Smart Select?
Trusted Heritage
A legacy of over 50 years dating back to Noor Ala Noor, delivering trusted lighting and smart building solutions.
All-in-One Smart Solutions
From lighting and blinds to climate, security, and voice control, all integrated using KNX open protocol for seamless automation.
Increased Property Value
Smart automation upgrades add tangible value to residential and commercial real estate, attracting discerning buyers and tenants.
Operational Efficiency
Automated systems reduce energy and maintenance costs, improving the bottom line for property managers and building owners.
Scalable & Customizable
Solutions designed to scale from small homes to large commercial complexes with flexible packages tailored to business needs.
Robust Support & Warranty
Strong post-sale support minimizes downtime and ensures operational continuity — essential for commercial clients.